Monday, May 11, 2009

Why Greentech in Israel?

I hereby declare that Greentech and Israel is a perfect match!

The more I put my head into it, the more I get convinced that Israel and Greentech are a great combination.

Let’s start with my assumptions:

Assumption #1: Greentech is the future. As I have explained in the past I strongly believe that Greentech is the Wave of the future (The Greentech Wave July-2008). Whereas you believe the planet is in need of help or you want to reduce your electric bill, the future lays in alternative energy sources, changes in waste management and improving our water supply.

Assumption #2: Greentech needs to push technology boundaries to substitute existing technologies and current behaviors. The world is still running of fossil fuels, waste (liquid and solid) keeps piling up and getting dumped in the wrong places and water sources are diminishing as water needs are rising. Why? Because it’s easier and cheaper to continue with our current behaviors. Therefore, greentech needs to “step it up” and start competing in cost and ease of use.

Therefore:

We need the fastest and best technology developers.

How about using the country that has the biggest concentration of scientist per capita? or The country that has delivered many of the technologies we use today, like the key drives and the messenger? The country that invests the most of its GDP in R&D? The country that has the most Nasdaq listed companies after the US?

The answer to all those questions: Israel

Last, but not least. Israel has the personality (as a country) to develop technology. People are natural entrepreneurs, scientist are “commercial application” oriented (as opposed to “pure research” oriented).

Here are some comments from the previous post “To Tree..”:

“I personally appreciate the yin and the yang of the tree hugging continuum. The extremists on both sides are the ones that come up with the ideas and questions no one has ever thought about before. Though it usually the more moderate parties that actually end up utilizing these new ideas and addressing the questions.”

“"The cost of solar power has to match the cost of coal power". - Coal is subsidized which is why it is so cheap. Wind and solar power are subsidized to a smaller extent through renewable energy credits purchased by individuals and some corporations, but do not receive the large amounts of funding given to coal.”

“Did you see the article about the Inuit village in western Alaska having to move inland because of flooding/rising seawater levels. I think there is ample empirical evidence that we are in the midst of climate change globally and that can be seen by studying the past and present. If we wait until the future...Nonetheless, I see a great global movement unlike anything we have seen in recent history”

“There are more trees in the US today than there were 100 years ago. The state of Texas has more trees than any state in the lower 48.”

“Saving the Planet...And it may be too late; I get your point! But Tree Huggers be damn! It is not "Global Warming" that is going to cause the destruction of life, It is the acidification of the Oceans. And, It needs to stop and reversed”

“Green tech for green tech's sake is a non-issue. The more pressing concern is overall US energy independence and green tech certainly has a place in that”

“Setting aside climate change skepticism (and there are reasonable physical scientists and engineers who are skeptical and have essentially been shouted down), it is too limiting to think only of energy production. We need to look at all aspects of human activity. For instance, intensive farming has done more environmental damage than all industry and transportation. Modern diets consisting of more meat result in significantly higher consumption of energy, water and other natural resources; and all that live stock means more green house gases”

“It is very difficult to tell someone he can't have a car, a refrigerator or an air conditioner because of added pollution and climate concerns. Specially when the "developed" part of our planet consumes most of the energy produced and generates most of the pollution”

4 comments:

Kerinia said...

Then you'll be happy to know that Israel is moving out pretty aggressively on some renewable projects, including large scale solar. The country is also in the midst of investing in electrifying transportation. See an article written by the New York Times regarding a company called Better Place - http://www.nytimes.com/2009/04/19/magazine/19car-t.html

Unknown said...

Very much so. I attended a meet-up 'Doing Business with the Israelis,' and believe when it comes to solving problems that an Israeli will find a way to make it fit, and if it can't, will invent one.

I'm also wanting to cross paths with Israeli entrepreneurs and companies wanting to build a presence here in the U.S.

Drop me a line. Let's talk ideas.

Eric J.

Unknown said...

R you looking for investment for solar development in Israel or you looking for help to Israelis companies to expand solar in USA?

Unknown said...

I'd be happy to discuss ways of building presence in the U.S., it that's what you are looking at.