Wednesday, December 9, 2009

Greentech business and climate change

First of all I would like to apologize to my “audience” for being absent since August (I can’t believe it’s been that long!).

The truth is we have been very busy in Israel G-Tek; we have executed our first investment in a wind turbine technology company IQWind which was recently named top 100 cleantech company of the world; we are also in the process of negotiating other deals.

Since August I attended the Boston Cleantech forum, went on a business trip to San Diego and then went on to Israel to, amongst other things, be part of Watech (one of the largest water and alternative energy conferences).

Also, since August the book Start-Up Nation came out, becoming an unintended marketing campaign for our fund.


First of all I want to disclose that I don’t consider myself a “tree-hugger”; my business associate is even less of a believer than me, he is into Greentech because he wants to stop oil dollars from going to countries such as Iran and Venezuela.

Regardless of your beliefs in climate change, there is a direct correlation between the truth of climate change and the future of greentech. More specifically, the relation is between people’s perception of climate change and the future of greentech (like my marketing expert wife says “perception is reality”)

Recent scandals in the scientific community have placed a black veil over climate change, bringing more people into the “doubters” side of the equation. But, what if I told you that we are in an almost irreversible path to wipe out humanity from the face of the earth?

If there was undeniable proof of extremely negative consequences, then people’s actions and business decisions would be very different. Perhaps CNN’s show will shed some light into this issue (Dec 9 CNN 8pm EST “Global Warming: Trick or Truth”).

The ugly truth is that the cards have already been played. We are not changing fast enough to prevent a global catastrophe (remember: we need to counter carbon emissions and pollution at a faster rate than they grow PLUS revert the existing damage already affecting the globe; in other words: the counter action has to be many times greater than the existing trend). Therefore we are set in a path to possible human annihilation (I am not exaggerating), our only hope is that we would be able to partially save ourselves with “last minute measures” or that the whole thing of climate change is a scam. What do you think?